Why These Brands Chose Their Famous Colors? Why Coca-cola is Red and Facebook is Blue?

For some brands, their coloring can be as iconic as their logo or even their name.

But do you know why Coca-Cola chose red and white or why the Starbucks Siren is green?

Why newspapers and website of “Financial Times” are pink?

The heads of the newspaper “Financial Times” in 1893 decided to change the color of their edition to distinguish from their London rival “Financial News”.

Why “Google” in the colors of the rainbow?

The colors of the “Google” suggest playfulness, especially the sequence of colors.

“We have decided on the basic colors, but did not want to put them in a classic sequence and colored ‘L’ with a secondary color, which is in line with our idea that Google does not stick to the rules,” said Ruth Cedar graphic designer who made the logo.

Why logo “BMW” is a blue-white?

According to popular rumor, the logo should represent the propeller blades that cut the blue sky, but it’s wrong. The squares represent the colors of the Free State of Bavaria.

Why Logo “Facebook” is blue?

“Blue is for me the most interesting and playful color,” Mark Zuckerberg replied when he was asked this question.

Why “Tiffany” made their protective blue?

The color is known as the “Tiffany blue” and was chosen by the company’s founder Charles Lewis Tiffany for the color on the cover of his book “Blue Book”, which contained the annual collection of jewelry which was published in 1845.

The company said that the color was probably selected because of the popularity of turquoise jewel in the 19th century or because it was a favorite among Victorian brides.

Why is “Yahoo” violet?

According to the company “Fast”, co-founder of “Yahoo”, David Filo in 1995 went to the store to buy paint for the walls of the company, then the story is divided into two sides – one that says he saw the purple color of the discount and the other that the color was gray, but under strong fluorescent lights looked like purple.

Why “Coca-Cola” is red?

In mid-90s of the 18th century the company began to paint the barrels with red color for the transportation tax officials can easily distinguish them from alcoholic beverages. The company even in its first magazine, which was published in 1924 called it “The Red Barrel”.

Why Cadbury is purple?

Cadbury is so proud of its purple branding, it has fought (and lost) several cases in the courts to trademark the color. But why purple?

The color was first introduced as a tribute to Queen Victoria, in the early 20th century. Purple was Queen Victoria’s favorite color.

Why is Shell’s logo bright yellow and red?

When the Shell Company of California first started building service stations in 1915, it chose bright colors to stand out against its competitors. Red and yellow were chosen due to the state’s strong Spanish connections.

Why are UPS trucks brown?

UPS has used the “Pullman brown” for its trucks since 1916. UPS’ former vice president of advertising and public relations said “it was the epitome of luxury and class at the time.”

Starbucks used to have a brown logo. So why did it switch to green?

Starbucks CEO Howard Schultz opened up his own espresso cafe called Il Giornale when he left the business briefly after he failed to convince Starbucks’ owners to introduce espresso to the menu. In 1987 the original owners of Starbucks sold the business to Schultz, who introduced his espresso concept. The new logo was a mix of the Starbucks siren and Il Giornale’s “more affirming green,” Schultz said.

Source:

businessinsider.com